The quality of the wine comes first
When you enter Rossorubino you might be perplexed. What you’ll find in front of you is not a large space, but simply an orderly intersection of displays. In addition to packages of prestigious spirits, there will be a succession of wine bottles of various sizes, largely dedicated to Piedmont, but with a wide selection that will allow you to wander between national and international wines.
However, you’ll only have to approach any one of these displays and scan through some of the labels to realize that, contrary to what now often happens in certain wine shops, that of Rossorubino is not like the others. That is, it hasn’t just bet on a choice of wines simply by putting together proposals from some of the large distributors, which on the one hand simplifies the work of the sellers, but on the other hand makes things much less interesting for the buyers.
The choice made upstream by Rossorubino – and you can see for yourself – is all aimed at quality. The more than 1500 labels that you will find in front of you, which brothers Andrea and Edoardo Gazzera have been selecting with care since 2003, will be an opportunity to discover a Piedmont wine area made up not only of big names, but also of emerging producers who combine high quality with low prices.
Obviously you are in Piedmont and you must not forget that this is a border region, where France is viewed with great regard and affection. It may be for this reason that on the Rossorubino displays, alongside the great wines and less noble productions of the region, you will also find an interesting selection of Burgundy and Champagne labels.
However, this glimpse beyond the Alps must not deceive you and make you think that Made in Italy does not play a leading role at Rossorubino. Just browsing through the labels of Italian bubbles, you will realize how much the effervescence of the Bel Paese is appreciated here. You’ll also see it through the “Cantina Privata” (Private Cellar) which represents a real “anthology” of the best vintages of the labels the wine shop recommends.